While at a red light recently, my passenger and I got in a heated discussion about whether this billboard

was put up crooked or whether it was designed that way. I was arguing for the former, but after seeing these other versions of the same campaign...

...I'll admit I was wrong. I still standby my initial argument that if you're going to tilt type, go big or go home. On the other hand, the fact that I now am obsessed with documenting Arco billboards makes it a successful campaign to some degree.