Spike Jonze's film adaptation of the children's book "Where the Wild Things Are," by Maurice Sendak, finally arrives in theaters this weekend after a year of studio-demanded revamping and much anticipation from (mostly adult) fans of the book. Below are some examples of the film's very un-Disney marketing strategy. I really want to see the movie, but I have to admit I'm feeling a little overwhelmed with the "coolness" of it all. I should probably go put on my wolf suit and hide for a bit.

* Opening Ceremony has a selection of clothing (pictured below) and jewelry inspired by WTWTA.

* A pop-up store in Urban Outfitters' Hollywood retail extravaganza Space 15Twenty features more WTWTA-themed clothing.

(courtesy of kitsunenoir.com)

* We Love You So, a blog from the team behind the movie, asked readers to submit pictures and video of their homemade forts.

(courtesy of weloveyouso.com)

* UGG has made a limited-edition WTWTA-inspired children's boot. Proceeds go to the St. Jude Children's Research Hospital.

And Spike Jonze's skater roots were not forgotten. Lakai made limited-edition sneakers last summer...

... and Girl Skateboards released a set of skate decks this year.